…and Burn Late 1984 and 1985 belonged to the home computer market, and the handful of software makers that had survived the crash. But the industry wasn’t dormant. In 1983, Nintendo had made a splash in its native Japan with the Famicom game console – short for Family Computer. Vastly ahead of anything in the […]
I am trying to sit very, very straight as I type this. If I do not, trained posture commandos might rappel in through the window and shove a plank down the back of my shirt, which I am heartily opposed to not simply because I fear splinters in my back, but because I like this […]
My dusty college marketing textbooks define brand loyalty as the “degree to which a consumer intentionally and repeatedly chooses one brand over another.” My mother just spent a week with me, helping Dave and I prepare for my first Thanksgiving at my new house. I now define brand loyalty as “the length of time one […]